This social enterprise works towards making India polythene-free by building sturdy and long lasting newspaper bags that can be used to carry heavy weights.
EcoAd promotes eco friendly products and practices. They are working to provide eco friendly alternatives - newspaper bags instead of plastic carry bags. All EcoAd bags are capable of competing with legal plastic carry bags in terms of cost, and quality parameters like - weight carrying capacity, volume and flexibility to handle. They come in all shapes and sizes, providing the customer with a variety of products to choose from. These bags are hand-made by marginalised women below poverty line, and thus help in providing employment for them.
In India, 1500 tons of plastic waste is generated every day. 80% of this is plastic bags. Despite attempts to reduce the usage of plastic bags, they are still chosen over paper, as they are more commercially viable. EcoAd’s solution offers a cheaper and a more environmentally friendly alternative. All of their bags are made by recycling the newspaper and no machinery is used to produce them. They also train and employ women at BoP from sub-urban and rural areas to make 100% eco-friendly handmade paper bags.
EcoAd's hand-made paper bags are completely environment-friendly with no machinery to produce them. They estimate the sale of 15 lakh paper bags till date.
EcoAd estimates prevention of blocking of more than 15 lakh square feet land, thus improving the lifestyle of most citizens.
Employement of around 220 women, resulting in the increase in the family income by up-to 50% and savings to up-to 300%.