It is India's first cigarette waste recyclers and uses it to make BIS approved and quality approved keychains, soft toys; organic manure and have the vision to create fly-ash bricks. It ensures zero waste and conserves our depleting environment in the most environmentally responsible manner.

It collects cigarette waste from individual smokers, Cigarette vendors, corporate organizations and ragpickers on subscription based policies. It exchanges the waste with money from the customer. It also provides VBins, Cigarette waste collection bins to the customers along with the subscription plans. The Cigarette waste is recycled and three by-products are made.
First, the leftover tobacco and paper are converted into manure since it is biodegradable in nature. The manure is sold in the market by the name Organic Manure. Second, the polymer is recycled using a chemical solution and after lab approvals, it is used as a stuffing in keychains, soft toys, etc. The keychains are sold in the market by the name of VMAKE. Third, it has a vision to create fly-ash bricks from the residual ash collected with the waste. It recycles the waste water generated during the recycling of polymer as well and uses it for further processing. It has a concept of making air purifiers (to be used for industrial and chimney usage) using the polymer due to absorbing characteristics of the same.